Investing In Art
There are many things one can invest in. Art is one of them.
Think about it. Art. Unlike many typical investments, like stocks and bonds, you can actually hang this investment on the wall and enjoy it for a lifetime. It doesn't have to be far far away, or intangible, or never seen. Art can be a beautiful investment, literally. And you get to see it and enjoy it every day.
In art, there are a number of possible categories to invest in. Major genres include paintings, drawings, photography, the list goes on.
There are also many investment levels available in art. From the multi-million-dollar collector/museum masterpieces to your local emerging or established street artist. If you have a lot of money to invest in art, there are many professionals who can help you do that. If you have a relatively small or normal amount of investable funds you may have to do it yourself. Here are some tips.
Get in early
Artists start off as potential emerging artists. Then, if they succeed, and emerge, they are known as established artists. Then, if they succeed wildly, they are known as famous artists or masters. Imagine purchasing an early photograph of Ansel Adams before he became established and famous. Or purchasing an early Andy Warhol when he was still an unknown graphic artist. And alive. Imagine if you bought the work of those artists early on, in or before the emerging stage of their careers. In the current market, Ansel Adams original photos can sell at up to $25,000-$70,000. Some of the signed Andy Warhol's can go for well over a million dollars.
Some emerging artists today are destined to be tomorrow's Ansel Adams or an Andy Warhol. Or maybe they will become "just" an established artist whose work brings a substantial amount of money. And a nice return on your investment. Artists. Find one. Find them early. And invest.
What's a good way to start investing in emerging artists? The traditional way is to find an artist whose work you like and buy a painting, or a photo. Or two. Or more. If possible, buy the art directly from the artist, or their agent or reputable gallery.
Then, enjoy the art. Hang it on the wall of your home or business. Or yacht. Or private jet.
Or, if you buy several, or many, works of art, put the ones you don't hang in a safe environmentally protected storage facility. You can also rotate the art from wall to storage and vice versa, as often as you like, adding even more ongoing enjoyment.
Increase the value
And then, once you own the art, perhaps you could promote the artist. You could promote the artist via your social media, your friends and family and your other contacts, etc. If you do this be sure to mention that you own art from this artist. You could create buzz. Create demand for the artist's work. You could tell everyone about the artist and their work! And, hopefully, watch the value of the artist's art you own go up.
Investing in art. Not only will you be supporting the arts, and enjoying it on the wall, you may also be making a good investment! As with any investment, experts advise only using excess money you don't immediately need, be it a few hundred dollars, a few thousand or a few million. And, with riskier investments, only invest money you can afford to lose.
There are many things to invest in. Art is one of them. An artistic enjoyable investment. Invest and enjoy!
Andrew Lawrence is a former Wall Street investment professional and money market trader who today is an artist living in Los Angeles. He creates Cool Color Photos masterpieces, presented via his online gallery www.coolcolorphotos.com. His complete portfolio of more than 500 art photos can be seen at Fine Art America